I so look forward to applying this leave-in conditioner nightly after the Beard Roots Beard Wash and before applying the Beard Roots Grow Balm and Beard Roots Growth Oil and locking in the moisture with my Beard Roots BeardRag Premium. I seriously love that it smells AMAZING with the signature scent and the aroma lasts well into the morning. I have noticed that my beard is softer as well. Excellent product. I highly recommend this.